Jennifer Storms


Ms. Storms has served as Chief Marketing Officer, Entertainment and Sports; Chair, NBCUniversal Marketing Council, for NBCUniversal, since June 2022, having previously served as Chief Marketing Officer, Entertainment and Sports from September 2020 to June 2022, Chief Marketing Officer and Executive Vice President Content Strategy from March 2019 to September 2020 and Chief Marketing Officer, NBC Sports Group, a division of NBCUniversal from October 2015 to March 2019. Prior to that, she was Senior Vice President of Global Sports Marketing at PepsiCo, Inc. where she developed and implemented an integrated global sports strategy across PepsiCo’s entire portfolio, including 22 flagship global billion-dollar brands. Previous to that role, Ms. Storms led sports strategy and property management for PepsiCo-owned Gatorade, where she managed the brand’s relationship with five professional sports leagues, college programs nationwide and many high-profile individual athletes. Before joining PepsiCo in 2009, she served in various marketing and programming leadership positions at Turner Broadcasting Systems and Turner Sports. During her fourteen year tenure at Turner, Ms. Storms held a succession of positions that culminated with her role as Senior Vice President of Turner Sports Marketing & Programming. Ms. Storms has served on our Board of Directors since April 2016 and brings substantial sports marketing, leadership, strategic, consumer insights, global, and food and beverage experience to our Board of Directors.